Stars of the past can’t release hits like they used to

Friday, April 19th, 2013

What’s killing Holden is what killed the Top 40.

Kate Lister’s insight:

Music, here? Yes, an interesting look at how consumer decisions are made today.

They used to funnel product decisions through a process that went from awarenessto interest to desire to action. Not anymore.

Overwhelmed with choices and relentless attempts to get their attention, consumer decision-making today is more a tunnel than a funnel. They decide what they want, often based on social media (e.g., Yelp) or customer ratings, and—right or wrong—they base their decision on that.

Ditto in the office. Workers are hyperconnected. News and views flow