March: WE:binar- 20 Things Neuroscientists Have Learned That Designers Need to Know (But May Not)

March: WE:binar- 20 Things Neuroscientists Have Learned That Designers Need to Know (But May Not)

When

03/21/2024    
11:00 AM - 12:00 PM

Event Type

March: WE:binar- 20 Things Neuroscientists Have Learned That Designers Need to Know (But May Not)

 

Date: Thursday, March 21, 2024
Time: 11:00 AM – 12:00 PM EST
Hosted by Sabrina Pagani                                                                    

 

 

 

 

 

What have neuroscientists learned about humans that’s useful to designers, people solving wicked problems? Plenty, when study findings are discussed in everyday language and practical terms, not as isolated, cryptic soundbites. This session provides insights to inform tough design decisions, not to dictate how they are resolved. Topics reviewed range from the design-related ramifications of sensory experiences (such as colors seen and textures felt) to the consequences of individual factors (for example, personality and neurodiversity) and social ones (like the language users speak) for designed outcomes, and, perhaps most importantly, how design elements can be tackled in a coordinated way in the real world.

Sally Augustin, PhD, is a neuroscientist, working with designers to create places where people flourish and objects that they cherish. To these collaborations, she brings her extensive, science-based insights into how humans engage with the physical and virtual worlds that they encounter, their related expectations, and experiences. Augustin’s Design With Science clients include organizations and individuals that produce and/or use designed solutions worldwide.