Stars of the past can’t release hits like they used to
Friday, April 19th, 2013
What’s killing Holden is what killed the Top 40.
Kate Lister’s insight:
Music, here? Yes, an interesting look at how consumer decisions are made today.
They used to funnel product decisions through a process that went from awarenessto interest to desire to action. Not anymore.
Overwhelmed with choices and relentless attempts to get their attention, consumer decision-making today is more a tunnel than a funnel. They decide what they want, often based on social media (e.g., Yelp) or customer ratings, and—right or wrong—they base their decision on that.